You know the feeling. Analytics shows a sudden jump in traffic, maybe even a burst of sales, and the source

QR codes are everywhere now, and that is part of the problem. A lot of teams print them on posters,

You did the work to earn the click, then lost it to a sketchy-looking link. That is maddening. People are

You are not imagining it. One day your reports look tidy, and the next you have five versions of the

You are not imagining it. Sometimes a campaign underperforms not because the offer is weak or the subject line missed,

You are not being paranoid if link tracking suddenly feels risky. A simple short URL can now sit at the

You know this mess if you work in marketing. One short link lives in a spreadsheet. Another was created inside

People are tired of mystery links, and honestly, who can blame them? You tap a short URL and have no

You are not imagining it. Your short link dashboard says a campaign got 4,000 clicks, GA4 shows a few hundred

Your QR code looked like a tiny square. Turns out it was a tiny dependency. That is the nasty surprise